Payment methods are evolving as new regulations are enacted and online retail shopping continues to spread, while traditional methods of credit card payment in Western Europe and cash on delivery in Eastern Europe give way to innovative methods like PayPal or other digital wallets. One driving force for change is the concern throughout the region about payment security. Surveys from several countries cited in the yStats.com report point to security as a major factor determining consumers’ choice of online payment methods.
Online shoppers in multiple European countries, including Spain, Germany, and Italy have made digital wallets a leading online payment method. In Eastern Europe, cash on delivery persists even as digital wallets and other innovative payment methods make inroads. Among those innovative methods seeing growing acceptance is the use of mobile wallets, as the yStats.com report shows. MobilePay is the second most popular online payment method in Denmark, and other northern European countries also see increased use of smartphones as a payment method for online as well as in-store purchases.
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