LONDON, Sept. 14, 2010 – Juniper Networks® (NYSE: JNPR) today announced the appointment of Nicholas Barley to the role of vice president marketing, Europe, Middle East & Africa (EMEA). Nicholas (known as Nick) joins Juniper from The Credible Communications Company, a UK-based software developer. Previously Barley held senior European marketing roles with a number of leading technology companies, including Microsoft, Oracle, Computer Associates and Hewlett-Packard.
Barley will be responsible for all aspects of Juniper-s marketing activity across the region, including strategy, planning, segmentation, product marketing, market insights and business analysis, lead generation and sales enablement. Reporting to Juniper-s chief marketing officer Lauren Flaherty, Barley will lead the company-s regional marketing team, represent EMEA at a global level, and also act as a key member of the EMEA management team.
„Nick brings us 27 years- impressive experience of sharp-end marketing in software, hardware and networking,“ said Lauren Flaherty, executive vice president and chief marketing officer for Juniper Networks. „He has strong business-to-business and business-to-consumer knowledge and a record of developing and executing complex marketing strategies with blue chip organizations, which will be invaluable to Juniper as we embark on the next chapter of our evolution.“
„Juniper-s story is compelling: the evolution from an engineering-led company focused exclusively on service providers into a leader in high-performance networking for enterprises and mission-critical verticals alongside continued growth in the service provider market,“ said Barley. „Following the company-s „new network“ initiative and rebranding last October, I am joining Juniper at a really exciting time – its marketing pedigree is now at the forefront of the story.“
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